How Well is Your Business Positioned Online…
Who Else Wants to Know How to Increase Sales, Discover Private Resources for Working Capital and Improve their Bottom Line?
The answer of course is Everyone…
I want to thank you for visiting my website, and I hope you enjoyed the short video. I wanted to point out just how much the internet has and will continue to impact our personal and business lives going forward. Like it or not, Google is here to stay.
Within this site, my goal is to provide you with the most up to date and relevant information to help you increase sales with proven online marketing systems and tools. These are the same tools used by myself and associates to generate highly targeted leads and to follow up with our existing clients.
Let’s face it we all have to market our products and/or services to be successful. The question is; what and how is the best and most cost effective way to generate new customers and keep existing ones. Truly this is job one, because without customers there is no business…
Providing funding to growing small and mid-sized companies over the past few years, I realized many of these companies were seriously behind the internet curve. Consequently, some well established companies have found themselves losing market share to companies with a greater web presence. In short, they don’t know what they don’t know…
Think about it, where do you go to get information on a new product or service, The Yellow Pages, The Newspaper, or do you go to Google… Needless to say, Google and new technologies are flattening long time established business models. Bill Gates was recently quoted as saying “the Yellow Pages will go the way of the phone booth within five years.”
I have been a small business owner for over 25 years, and the majority of that time was spent overseeing my U.S. based manufacturing company that I founded in 1990 and sold in 2006. Our business model was to service the largest furniture retailers in the nation, and over time we achieved our goal. Collectively our customers generated retail sales of over 3.2 billion dollars annually. As a result, we experienced rapid growth, and raising working capital as well as securing adequate financing to insure a constant and positive cash flow was always high on my priority list.
From the time of founding the company many changes took place. However without question two historic events happened during this time that changed the world and more so how we will all do business going forward. First was the birth of Google and second was China entering the World Trade Organization (WTO) in 2001. Why? In short, Google has changed the way we get our information and China changed where we source products and services.
Since founding Troon Funding Services, I have enjoyed the opportunity to speak with business owners from many different industries providing an array of products and services. The common thread concerning every business leader is how can I increase market share, reach my target audience, fund my growth and reduce costs. I must admit, when founding Troon Funding Services I had the same concern.
I recognized traditional marketing methods such as trade publications, newspapers, and the yellow pages were no longer effective and they were very expensive. In addition, it was evident any successful marketing campaign had to harness new technologies to reach new customers and to stay connected with existing customers.
Mastering these online marketing principles have opened new doors for myself, my associates and many of my clients. The purpose of this website is to share the tools used everyday by top online marketing companies. Again, my goal is to provide relevant resources to help small business owners grow by eliminating the hype and separating the fact from fiction. Time is something we don’t get back when wasted, and the tools and websites provided within have been filtered to save you both time and money.
In Summary, from my experience every business wants the same thing… To make and keep more money. Sounds simple, but as a funding source to small businesses many companies today are truly struggling to reach new customers through out dated traditional advertising. I hope you find the information on this site helpful and it results in additional sales growth for your business.
For additional information please do not hesitate to contact me at: Darren@TroonFunding.com